Episode 33: Moving to Wholesale (Interview with Anne Dardick)

In this episode, we are with Anne Dardick of Dot and Lil and she talks about how to expand your business into wholesale.

Questions:

  1. What came first? The client profile or the product?
  2. How do you balance being the face of the company?
  3. How do you train people to advertise the product?
  4. US vs. Canada?

Notes:

– If you want is to be bigger and larger than yourself, you have to ask how your business is scalable and how it could potentially be saleable.

– It’s very hard to exit from or sell a business if you’re into retail shows.

– If you’re selling consumable low price item, wholesale could be the way to go depending on your wholesale discount.

– The more we do video, the more that we look like a team when I talk about them. In skincare, you have to be a good sales person and you have to be well informed about the products.

– Make zero claims about the product.

– Canada is smaller in market size.

– Storage in the US is the way to go. Shipping back and forth is expensive.

– Facebook Ads depends on what product we are marketing. Most ads are remarketing ads going to the website or product page. Clicks targeted for US is lower across the board. Our Conversion rate for Europe is higher.

Episode 32: Learning How to Source Your Own Products (with Liz Long from How to Make a Product)

In this episode, I’m pleased to bring Liz Long to talk about products: making them yourself or outsourcing. Liz talks about tips and notes on how to make your own product with the do’s and don’ts.

Find Liz on Twitter @LizRLong and HowtoMakeaProduct.com

Notes:
Start out with prototypes. Have a perfect sample from the factory.
Start with something small. Make sure to have the lowest possible deal with your factory.
No room for miscommunication.
Don’t be afraid to speak up if you see something wrong with your product.

You need a fully finished design with precise instructions. Look for professionals to help you in creating your design.

Episode 31 // Pinterest domination strategies (with Dennis Kashkin from Boardbooster.com)

In this episode, Megan talks with Dennish Kashkin from Boardbooster  about marketing strategies on Pinterest.

Pinterest will not be made for you. It’s going to be what your fans want.
The Pinterest audience is mainly female and research shows that they have a very strong intention to buy. Most users who get a lot of repins are pinning not only their content but also content created by others.

Everything you publish on your boards, send signals to Pinterest on how good you are at meeting the needs of others. Publish a good mix of yours and third-party content.

Optimize your pinning strategy to achieve better metrics.

Secret boards have no impact on your public boards. Better to put your personal pins on secret boards. Invest in the quality of your public boards. Make sure that every pin has a source link.

Boardbooster has pin doctor. Tests your pins for nine common problems.

If you have a budget, why not test and see how Facebook, Google, and Pinterest advertising work side by side.

You want to make sure that everything you pin has meaningful descriptions. Consider keywording whenever you are entering any text in Pinterest.

Questions answered:

  • How to measure if you are successful in a pinterest campaign?
  • What are the things that you should keep in mind developing strategy in pinterest?
  • Are pinterest ads are a good thing things to implement?

Episode 30 // Q & A sesh with Megan

In this episode, Megan answers questions asked by followers.

  • What are your best tips for working at home?
  • How do you stay motivated during slumps?
  • Can you run through your plan on closing your business.
  • How do you deal with negative people giving negative reviews?
  • What’s the worst job you ever had before?
  • What would you have changed in your business?
  • How do you recommend passive income to an etsy store?
  • What is the best way to determine if I can go full time on my business?
  • What books have you gifted to other people?

Episode 29 // Maybe you need to start a subscription box (with Jesse Richardson from Crate Joy)

In this episode, Megan interviews Jesse Richardson from Crate Joy. They talk all about subscription boxes.

Endless possibilities for subscription boxes.

Things discussed:

  • How to Start your own Subscription Box
    – Find your Niche
    (what experience do you want to give your customers? Is it based on discovery or replenishment?)
  • Build a Landing Page
    -Identify your communities. Get some traffic to your page. Look at how well your audience will respond to your idea. It lets you test how effective you are on creating or marking your product to your target market. It gives you a strong marketable asset.
  • Things to consider on building a subscription
  • Free sampling
  • Pricing
  • Marketing pitch
  • Looking for suppliers
  • Planning for the launch
  • How many items to put in a box
  • How do you reach out to vendors
  • Product packaging
  • How to handle getting feedback

Links:

  1. Cratejoy.com
  2. Jesserichardson.com

Episode 28 // Let’s talk about money

In this episode, Megan talks about money, fears of big amounts and how to handle them.

There are no reasons that you can’t make money.

In 10 days, you will have 30 different ways to make money and then implement.

Big scary amounts of money are totally subjective. If you have a big amount of debt, don’t think of it as a big scary number. You can think of it as a per day amount of debt that you need to pay.

SELL THINGS. Start thinking of things that you could sell. Start developing products that can take care of that of you. Start targeting people who will be interested in your product.

IMPLEMENT. Start making things happen.

Get over your fear of big scary numbers. Break it down to actionable steps.

Don’t be scared of money. Create a feeling of abundance.
– Spend the money on something that will save you time.
– Write down your big scary number and cross it off every time you earn something.

Megan’s Financial Planner: meganbrame.com/financialplanner

Episode 27 // Join Me with a Back to Biz School Challenge

In this episode, Megan asks you to join in her challenge of learning and going back to school. 1 day a week, dedicate that time to solely learning and implementing to create success and growth in your business. Be her study buddy.

Send a tweet to @meganpluscoffee: “I’m in for the back to school challenge and I’m committing to this day ____”

You’ve done this before.

How you can do it:

– Make it a priority in your schedule

– Take modules and implement.

Classes Megan is taking:

Episode 26 // How to create focus in your business

In this episode, Megan talks about ways on how to create focus on your business. She lists down her ways on how she does each item.

“By being all over the place, nothing gets done.”

1. BATCHING
– compresses everything
– You can focus on one thing that needs to be done.

2. THREE TASKS
– Create focus by limiting the amount of things you need to do
– Do three tasks a day that can only be done with you.

3. CHUNK OUT YOUR TIME
– Create a schedule helps you from getting distracted.

4. BABY STEPS
– Chunking down goals is so much easier.
– Helps you figure out a game plan
– Figure out the small steps you need to take to hit the big target.

5. FOCUS ON ONE PROJECT AT A TIME
– Key to business.
– finish what needs to be finished.

Tip: To eliminate distractions, put on one song and put it on loop. Over and over again. 

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Episode 25 // Pinterest and Facebook Ads 101

In this episode, Megan talks about Facebook and Pinterest ads and how to manage them.

 

Two Schools of Thought on  Advertising:

1. Spend money to make money.

2. Don’t need ads if you got time.

 

Things Discussed:

Facebook Ads are good for learning. 

– Pay for traffic to your website rather than to your fan page.

– Create ads to engage audience on your fan page.

– Import your mailing list into your fan page.

 

Pinterest Ads 

– Pay for traffic to your website.

– Figure out the ultimate time that people are repinning

– BoardBooster

– Keyword Planning Tool

 

Run your ads to a freebie, don’t run it into a product. 

 

RESOURCES MENTIONED:

Shopify

ConvertKit 

30 Days to a Better Business Challenge 

Episode 24 // How to set up a workspace to minimize distractions (when you work from home)

In this episode, I talk about learning how to create a working business environment from your home. I will be giving you tips and tell you exactly how I do it, myself.

Tips:

1. CREATE A SCHEDULE
– but don’t overload yourself.

– list 3 tasks per day

– write it out, don’t keep it in your head

– chunk out your schedule

2. SEPARATE YOUR WORKSPACE
– leave your workspace out of your bedroom
– this will help you focus

3. SET QUANTIFYING GOALS
– make your goals attainable-ish
– this takes you out of your comfort zone
– push yourself

4. WORK VS. PLAY
– schedule your play
– keep them separate, keep them sacred

 

Resources Mentioned:

Podcast

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