In this episode, we are with Anne Dardick of Dot and Lil and she talks about how to expand your business into wholesale.
What came first? The client profile or the product?
How do you balance being the face of the company?
How do you train people to advertise the product?
US vs. Canada?
– If you want is to be bigger and larger than yourself, you have to ask how your business is scalable and how it could potentially be saleable.
– It’s very hard to exit from or sell a business if you’re into retail shows.
– If you’re selling consumable low price item, wholesale could be the way to go depending on your wholesale discount.
– The more we do video, the more that we look like a team when I talk about them. In skincare, you have to be a good sales person and you have to be well informed about the products.
– Make zero claims about the product.
– Canada is smaller in market size.
– Storage in the US is the way to go. Shipping back and forth is expensive.
– Facebook Ads depends on what product we are marketing. Most ads are remarketing ads going to the website or product page. Clicks targeted for US is lower across the board. Our Conversion rate for Europe is higher.
Start out with prototypes. Have a perfect sample from the factory.
Start with something small. Make sure to have the lowest possible deal with your factory.
No room for miscommunication.
Don’t be afraid to speak up if you see something wrong with your product.
You need a fully finished design with precise instructions. Look for professionals to help you in creating your design.
In this episode, Megan talks with Dennish Kashkin from Boardbooster about marketing strategies on Pinterest.
Pinterest will not be made for you. It’s going to be what your fans want.
The Pinterest audience is mainly female and research shows that they have a very strong intention to buy. Most users who get a lot of repins are pinning not only their content but also content created by others.
Everything you publish on your boards, send signals to Pinterest on how good you are at meeting the needs of others. Publish a good mix of yours and third-party content.
Optimize your pinning strategy to achieve better metrics.
Secret boards have no impact on your public boards. Better to put your personal pins on secret boards. Invest in the quality of your public boards. Make sure that every pin has a source link.
Boardbooster has pin doctor. Tests your pins for nine common problems.
If you have a budget, why not test and see how Facebook, Google, and Pinterest advertising work side by side.
You want to make sure that everything you pin has meaningful descriptions. Consider keywording whenever you are entering any text in Pinterest.
How to measure if you are successful in a pinterest campaign?
What are the things that you should keep in mind developing strategy in pinterest?
Are pinterest ads are a good thing things to implement?
In this episode, Megan interviews Jesse Richardson from Crate Joy. They talk all about subscription boxes.
Endless possibilities for subscription boxes.
How to Start your own Subscription Box
– Find your Niche
(what experience do you want to give your customers? Is it based on discovery or replenishment?)
Build a Landing Page
-Identify your communities. Get some traffic to your page. Look at how well your audience will respond to your idea. It lets you test how effective you are on creating or marking your product to your target market. It gives you a strong marketable asset.
In this episode, Megan asks you to join in her challenge of learning and going back to school. 1 day a week, dedicate that time to solely learning and implementing to create success and growth in your business. Be her study buddy.
Send a tweet to @meganpluscoffee: “I’m in for the back to school challenge and I’m committing to this day ____”