Episode 42: My Tips and Tricks for Shows

In this episode, tables are turned. Laura Fisk interviews me for the mentor series. I will answer questions about doing craft shows.

Want to hear from more experts about their tips and tricks? Check out the Mentor Series now!

Questions:

  1. When was your first show? What was it like?
  2. What tricks did you learn along the way on your setup?
  3. How did you know your work was going to fit into shows?
  4. What was your pricing strategy? How did you do it?
  5. Planning your year and planning your show schedule, how do you do that?
  6. Where do you find new shows?
  7. How do you define if a show is good?
  8. What are some red flags to watch out for in shows?
  9. What are some unwritten rules of etiquette? Be nice
  10. How do you deal with oversaturations in your category?
  11. What are some things that you wish you were better with?
  12. What are some things that you think new artists get wrong?

Notes from Megan:

  • Keep your setup simple.
  • Set your expectations lower.
  • Plan your shows as early as you can.
  • Be nice and polite to everyone.
  • The basic of sales: Always be available.

Episode 41 // Q&A with Megan

In this episode, Megan answers questions from listeners and followers.

Questions:

1. What do you think about new brands using free stuff instead of paid stuff?
2. How do I decide which niche to follow?
3. What do you think about Instagram stories?
4. What can I do to get better at scheduling? What is a good way to start discipline?
5. What is one thing that you think entrepreneurs get wrong with e-commerce
6. I really want to leave my job but my family keeps expressing concerns on my finances, what do you recommend I do?
7. Being afraid of trying because of rejection.

Challenge: Do one thing that you are afraid of.

Episode 40 // Time and Money

In this episode, Megan talks about how to give the value of your time and money. Megan tells you how to deal with getting asked for free stuff.

Be grateful and thankful and tell someone that you’re thankful for them.

You feel bad/guilty charging for your creative work. We think our time isn’t worth as much as it should be. You shouldn’t be afraid to make money. Stop feeling bad about it. There isn’t anything wrong for charging something for your time if there are benefits for someone else.

Your time is valuable. Don’t feel like you have to apologize for that.

Time is a bitch. Time is annoying. You need time to grow.

Start with a reasonable price for your product if you are starting because you are learning. It will grow over time. Everybody started somewhere.

Make a plan. Start with a goal and go backward. Act on it. Keep things in perspective.

Start tracking little things.

Link to the podcast Megan mentioned:

Young House Love Has a Podcast Episode 8

Episode 39 // Core Memories and Why They’re Important

In this episode, Megan talks about an exercise on your core memories. Megan also shares her own memories or moments that she remembers.

All these snowballs (memories) create your beautiful life. Think about all those moments in your life that you didn’t know were significant to change your path. They put us where we are right now.

Take some time and remember these memories. Reflect on these memories.

All of these moments are happy and significant. They compile together and make you who you are right now. Whatever you are doing right now, it is part of a process that will get you to a different place.

Episode 38 // Creating a new blog experiment

In this episode, Megan talks about her experience in starting a new blog. Megan started her new blog called thebeigehouse.com.

Blogging is the easiest way to help your business.

What I’ve learned:

1. It is difficult when you’re doing it by yourself. The first 10 days, the page got 100 views.

2. Content.
When it comes to content, you can write whatever you want. If you want more views, you need to write what people are searching for. Google Adwords Keyword Planner will tell you what people are searching for. Longtail Pro will tell you much more information.

3. Schedule posts. Schedule social media.

– Batch your posts.
– Make your avatar. Figure out who you want to talk to.
– Make it as easy as possible. Automate.

Link:
meganbrame.com/longtailpro

Episode 37 // Results from my 30 Day Instagram Challenge

In this episode, Megan will be sharing all the things I learned from my 30 Day Instagram Challenge.

Tips on Instagram Domination

1. Do everything ahead of time. Do it in batches.
– I posted 3x a day for 30 days.

2. How many posts should be about their products or about other things?
– I recommended that you focus on a ratio of about 3 posts of value and 1 post of selling.
– Treat your account as a community more than for selling.

3. A profile should really involve what’s in it for a follower and not you.
– Create a feature. Link to something specific.
– People will use keywords on their profiles.

4. Hashtags:
– Keep it at about 29 -30.
– Find a hashtag that is less than a million post and more than 50,000 posts, so you’re post will not get lost.

5. I recommend that your post has a call to action so that you start creating community.

6. Grum.co
– A desktop app that automatically posts to Instagram for you.

7. I get more engagement when I post regularly.

8. Follow posts and like posts. Instagram doesn’t like when you automate your community. Regularly build your community.

9. Curation and cleanup
– Always make sure that you present your best self. I recommend that you cleanup posts that have low engagement.

Episode 36: Social Media 101 with Jarred Andrews

In this episode, we are with Jarred Andrews talking about how to get started on social media with your business.

Questions:

  • Why do you think so many small business owners are intimidated by Linkedin?
    Do you think that google plus is also important for online businesses?
  • What are the first platforms that my business should be on?
  • What are your tips for creating new content?
  • What is a good ratio for your content?
  • What’s a good benchmark to say that your content isn’t working for you?
  • What do you think is the time should there be a hire on a social media manager?
  • What kind of schedule should I make for social media platforms?
  • Do you think its a good strategy to share same articles on different platforms? Do you think tone should be different on each platform depending on what it is?
  • How do you find hashtag that works? Should you have hashtags on Facebook posts?
  • What are the best apps when starting a business?
  • Buffer vs Hootsuite?

Notes:

  • Search feature on Pinterest is amazing.
    Have a google plus page for your business. The information on location and contact will be linked to your account when it appears on the search engine.
  • 63% of people searching for products are on the Google platform.
  • Be open to trial and error on generating content in the first 3-6 weeks. After that, you’ll get a feel of what works for your audience. Think in a different way on creating your content. Think about what your audience like to see.
  • Having a social media account manager is a good sounding board.
  • Engagements go up and down. The more consistent you are, the more responsive your followers will be.
  • Focus on making your pages on different platforms consistent on information. Analytics will give you information on the best times to post. Mix and match articles.
  • You want to be conversational on your hashtags. Emojis are very
    friendly in your posts.

Follow Jarred Andrews on Twitter, Instagram and Linkedin:

@jarredjandrews and [email protected]

Episode 35: This is your wake up call

In this episode, Megan explains points on how to determine where you are in life. She details into how to give yourself direction and some life lessons to help you on your way.

Life Lessons:

  1. Never apologise for wanting a better life.
  2. Practice gratitude more. Be thankful. Be appreciative. Don’t take for granted the opportunities you’ve been given.
  3. Have a mindset of abundance. “There’s always ways to have more”
  4. Stick up for yourself and your business.
  5. Decide what it is you really want. Define what success means.
  6. Think about what happens to you in the future if you continue. If you don’t feel like you’re moving forward, re-evaluate.
  7. Your past is not your future.
  8. Forgive yourself.
  9. Respect your time and invest in what will keep you forward.
  10. Find your why. What keeps you going in hard times.
  11. Live with intention. Pretend that you are in a documentary to be presented about your life. Be productive.
  12. Focus on your life and what you can do to move forward.
  13. Be responsible for your actions and inactions.
  14. Celebrate your small wins.

 

Episode 34: Questions About Selling at Craft Shows

In this episode, tables are turned. Laura Fisk interviews me for the mentor series. I will answer questions about doing craft shows.

Want to hear from more experts about their tips and tricks? Check out the Mentor Series now!

Questions:

  1. When was your first show? What was it like?
  2. What tricks did you learn along the way on your setup?
  3. How did you know your work was going to fit into shows?
  4. What was your pricing strategy? How did you do it?
  5. Planning your year and planning your show schedule, how do you do that?
  6. Where do you find new shows?
  7. How do you define if a show is good?
  8. What are some red flags to watch out for in shows?
  9. What are some unwritten rules of etiquette? Be nice
  10. How do you deal with oversaturations in your category?
  11. What are some things that you wish you were better with?
  12. What are some things that you think new artists get wrong?

Notes from Megan:

  • Keep your setup simple.
  • Set your expectations lower.
  • Plan your shows as early as you can.
  • Be nice and polite to everyone.
  • The basic of sales: Always be available.

Episode 33: Moving to Wholesale (Interview with Anne Dardick)

In this episode, we are with Anne Dardick of Dot and Lil and she talks about how to expand your business into wholesale.

Questions:

  1. What came first? The client profile or the product?
  2. How do you balance being the face of the company?
  3. How do you train people to advertise the product?
  4. US vs. Canada?

Notes:

– If you want is to be bigger and larger than yourself, you have to ask how your business is scalable and how it could potentially be saleable.

– It’s very hard to exit from or sell a business if you’re into retail shows.

– If you’re selling consumable low price item, wholesale could be the way to go depending on your wholesale discount.

– The more we do video, the more that we look like a team when I talk about them. In skincare, you have to be a good sales person and you have to be well informed about the products.

– Make zero claims about the product.

– Canada is smaller in market size.

– Storage in the US is the way to go. Shipping back and forth is expensive.

– Facebook Ads depends on what product we are marketing. Most ads are remarketing ads going to the website or product page. Clicks targeted for US is lower across the board. Our Conversion rate for Europe is higher.

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