Episode 48: Social Media 101 with Jarred Andrews

In this episode, we are with Jarred Andrews talking about how to get started on social media with your business.

Questions:

  • Why do you think so many small business owners are intimidated by Linkedin?
    Do you think that google plus is also important for online businesses?
  • What are the first platforms that my business should be on?
  • What are your tips for creating new content?
  • What is a good ratio for your content?
  • What’s a good benchmark to say that your content isn’t working for you?
  • What do you think is the time should there be a hire on a social media manager?
  • What kind of schedule should I make for social media platforms?
  • Do you think its a good strategy to share same articles on different platforms? Do you think tone should be different on each platform depending on what it is?
  • How do you find hashtag that works? Should you have hashtags on Facebook posts?
  • What are the best apps when starting a business?
  • Buffer vs Hootsuite?

Notes:

  • Search feature on Pinterest is amazing.
    Have a google plus page for your business. The information on location and contact will be linked to your account when it appears on the search engine.
  • 63% of people searching for products are on the Google platform.
  • Be open to trial and error on generating content in the first 3-6 weeks. After that, you’ll get a feel of what works for your audience. Think in a different way on creating your content. Think about what your audience like to see.
  • Having a social media account manager is a good sounding board.
  • Engagements go up and down. The more consistent you are, the more responsive your followers will be.
  • Focus on making your pages on different platforms consistent on information. Analytics will give you information on the best times to post. Mix and match articles.
  • You want to be conversational on your hashtags. Emojis are very
    friendly in your posts.

Follow Jarred Andrews on Twitter, Instagram and Linkedin:

@jarredjandrews and [email protected]

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